Revealing a new brand identity asks for an attention grabbing animation
With the help of the quality 3D models that 360Fabriek makes, this animation is a sight to behold.
Arranging and animating the various 3D models was quite a task, everything needed to sync with the movement of the circuit board lines.
The entire animation is a single uninterrupted camera shot of about 50 seconds. In the film industry this is often called a “oner”. Getting the trajectory through the scene right was an interesting challenge!
After the scene is set up, improvements in shading and lighting were made to make the visuals stand out more to the viewer.
This project was made for 360Fabriek