After clarifying the objective of the app, a direction for the script had been set. Then comes the process of writing the script with that goal and audience in mind. What are we going to tell, to whom, and who tells that story? The latter was done by Elyze herself, the main character and mascot of the Elyze app. We developed a 3D version of the character art that we could use and reuse across multiple animation videos. Her friendly looks gave the app itself “a face”, as if the viewer of the animation video is dealing with a human. This often helps bring across a point, because people like to listen to people – even if they are digital 3D humans.