The real challenge was getting the model aligned with the video footage that was sent over. Implementing an object into footage where the camera moves can be difficult, as it requires you to track the footage, recreate the film scene in 3D and then load in the CAD model, texture and shade it according to the properties of the object and then light the 3D scene according to the film footage. This way the reflections on the 3D model look as natural as possible, and emulate the real world enviolo URBAN Hub that is seen in the film footage. In the end, you want the 3D model to look the exact same way as the URBAN Hub in the film footage, so that the transition from film to 3D is as seamless as possible.
Video production: Jöran Maaswinkel, enviolo
3D VFX and animation: Rick Speets, Studio Speets