SERVED case
Digital Out-of-Home Advertising on the Coolsingel
Selling coffee, lunch, juices and other drinks in one of the busiest streets of Rotterdam can be a hectic thing, but SERVED has managed to do it for years now. They have grown so successful that a second franchise has opened and there is probably no stopping them anytime soon.
But none of this happens by accident. It takes hard work, a noticeable brand and lots of solid marketing efforts to keep a business running, so when SERVED took the opportunity to advertise on full motion displays on the Coolsingel in Rotterdam, they approached Studio Speets to help out with creating some eye popping advertising they could use on these displays, right in the middle of one of the busiest and well known streets in the Netherlands.
A Digital Twin for a Recognizable Coffee Cup
To strengthen brand consistency, a digital twin of SERVED’s iconic takeaway coffee cup was created. This 3D asset makes it possible to feature the cup in motion graphics with perfect lighting, materials, and branding—without the limitations of traditional photography. The digital twin can be reused across future animations, social media content, and other marketing materials, ensuring a consistent visual identity across platforms.
From Concept Sketch to Final Animation
SERVED asked to make a couple of different animations that were 6 seconds long – the maximum time allowed on these full motion displays, all while promoting their core products like; take away coffee, home delivered coffee (coffee pods and beans) and juices. They needed to be attention grabbing but also follow the brand guidelines.
Every project always starts with a sketch. Using a drawing tablet, the concepts were drawn first. Drawing gives the client something to give feedback on early in the process, and it makes sure the story that has to be told, and the visuals that accompany it, are 100% correct.
By using lots of motion in the first half of the short animations, coupled with the strong brand colors, they are sure to grab the attention of anyone walking down the street. The latter half of the animation uses less motion, so that people can easily read the funny quips that SERVED often displays on their posters inside their venues. And where they can find the nearest venue of course!
The result is a selection of sleek animations that garner attention for SERVED’s core products, that can be used as Digital Out Of Home advertising but also works as social media content as well. This ensures that the animations can be used on a multitude of platforms for years to come, creating a stronger brand and increasing brand recognition.
Ready to Make Your Brand Stand Out?
Take a look at the SERVED Instagram account @served_official to see the animations, or check out their website served-food.nl to order some of their delicious products.
Whether it’s Digital Out-of-Home advertising, motion graphics, or scroll-stopping social media content, Studio Speets helps brands translate their identity into visuals that work in real-world environments.
Get in touch to explore how high-impact visuals and reusable digital assets can elevate your brand’s visibility.